24 Weeks · $1,080,000 · Weekly Payments · EspeciallyYours Tunnel → 77 LabelShoppers + Dynamics/Oracle/NetSuite
Migrate especiallyyours.com storefront to DealStore UI. Shopify remains source of truth — every real Shopify order mirrors into DealStore in real time.
Gradually shift checkout traffic 90/10 → 50/50 → 10/90 → 100% DealStore. End of Phase 2: Shopify subscription canceled for EspeciallyYours.
Extend DealStore to 77 LabelShoppers stores. Replace Microsoft Dynamics / Oracle / NetSuite enterprise ERP. DealStore becomes the full business operating system.
| Wk | Phase | Title | Payment | Cumulative |
|---|---|---|---|---|
| 1 | P1 | Foundation & Audit | $30,000 | $30,000 |
| 2 | P1 | ERP Hardening Sprint 1 | $35,000 | $65,000 |
| 3 | P1 | ERP Hardening Sprint 2 | $35,000 | $100,000 |
| 4 | P1 | EspeciallyYours Storefront + Order Mirror | $40,000 | $140,000 |
| 5 | P2 | 90% Shopify / 10% DealStoreapp | $35,000 | $175,000 |
| 6 | P2 | 50/50 Traffic Split | $35,000 | $210,000 |
| 7 | P2 | 10% Shopify / 90% DealStoreapp | $35,000 | $245,000 |
| 8 | P2 | Pull the Plug on Shopify | $35,000 | $280,000 |
| 9 | P3 | LabelShoppers Enterprise ERP Audit | $50,000 | $330,000 |
| 10 | P3 | Multi-Subsidiary Consolidation (NetSuite parity) | $50,000 | $380,000 |
| 11 | P3 | Procure-to-Pay Enterprise (Oracle parity) | $50,000 | $430,000 |
| 12 | P3 | Manufacturing / BOM (Dynamics parity) | $50,000 | $480,000 |
| 13 | P3 | Intercompany & Multi-Entity | $50,000 | $530,000 |
| 14 | P3 | Inventory at Scale (77 locations) | $50,000 | $580,000 |
| 15 | P3 | Cash Management & Treasury | $50,000 | $630,000 |
| 16 | P3 | LabelShoppers Pilot Migration (5 stores) | $50,000 | $680,000 |
| 17 | P3 | Wave 1 Migration (15 LabelShoppers stores) | $50,000 | $730,000 |
| 18 | P3 | Wave 2 Migration (25 LabelShoppers stores) | $50,000 | $780,000 |
| 19 | P3 | Wave 3 Migration (32 LabelShoppers stores) | $50,000 | $830,000 |
| 20 | P3 | Decommission Legacy Systems | $50,000 | $880,000 |
| 21 | P3 | Production Monitoring & Hypercare | $50,000 | $930,000 |
| 22 | P3 | Financial Reconciliation & First Period Close | $50,000 | $980,000 |
| 23 | P3 | Documentation & Runbook Finalization | $50,000 | $1,030,000 |
| 24 | P3 | Savings Realization + Phase 4 Pitch | $50,000 | $1,080,000 |
| Total | $1,080,000 | $1,080,000 | ||
Weeks 1–4 · $140,000 · Migrate especiallyyours.com storefront to DealStore UI. Shopify remains source of truth — every real Shopify order mirrors into DealStore in real time.
Themes, apps, custom JS, payment config, order volume, customer count
Triage all known ERP bugs (async races, RLS gaps, GL drift) → fix backlog by migration risk
Shopify→DealStore mirror procedure, traffic-shift procedure, plug-pull procedure
Provision Shopify + DealGuaranty + Cloudflare + Supabase access for migration team
Verify Stripe account ready; map account_id to DealStore tenant for especiallyyours
Define what blocks migration, who owns each risk, escalation contact for Ram + you
Workflow triggers firing out-of-order, causing duplicate GL posts + orphan webhook deliveries
Row-level security on all financial entities — demo/sandbox cannot leak into live books
Block JEs to closed fiscal periods at the data layer (not just UI)
Invoices generated without line items — fix generateInvoice backend function
Viewer hangs indefinitely — replace paginated query with cursor + indexed lookup
15-min daily, Fri demo to Ram showing bug burn-down
Reconciliation job that detects + repairs drift between DealStore and Supabase in real time
Aggregate calls hitting rate limit (15/min) — queue with retry + backoff
Several functions blocked from deploying — replace ws with native fetch in affected entries
Trial balance must always balance — pre-write validator rejects unbalanced JEs
Audit bundle, lazy-load non-critical chunks, CDN-warm especiallyyours storefront
Run the order-mirror procedure against 1 test Shopify order to validate the wiring
Homepage, PDP, cart, search — all rendered by DealStore UI, served at especiallyyours.com
Subscribe to Shopify order/create webhook; on event, create matching DealStore order in <1s
Shopify customer create/update webhook → DealStore customer; inventory webhook → DealStore inventory
Run especiallyyours at full Shopify traffic; verify every Shopify order appears in DealStore within 1s
If a Shopify order fails to mirror within 5s, alert + auto-retry; if still failing, page on-call
Walk-through with Ram: especiallyyours.com fully on DealStore UI, all real Shopify orders mirrored in real time
Weeks 5–8 · $140,000 · Gradually shift checkout traffic 90/10 → 50/50 → 10/90 → 100% DealStore. End of Phase 2: Shopify subscription canceled for EspeciallyYours.
Edge function at Cloudflare that routes 10% of checkout sessions to DealStore native, 90% stay on Shopify
Enable DealStore native Stripe checkout for the 10% — real customer orders start processing on DealStore
Orders placed on DealStore native also write back to Shopify so the storefront catalog + inventory stay consistent during transition
End-of-day report confirming Shopify orders + DealStore native orders = total daily orders
Train support team to handle orders placed on DealStore native (different admin from Shopify)
Show traffic split dashboard — 10/90 verified against live traffic
Half of checkout sessions now go to DealStore native
Validate DealStore native handles 50% of peak especiallyyours traffic without errors
Tune MeiliSearch, Supabase pool, Cloudflare cache for half-load traffic
Inventory now updated from both Shopify and DealStore — reconcile so neither drifts
Triage any customer-reported issues from DealStore native orders
Show 50/50 split, conversion rate parity between Shopify and DealStore native
90% checkout on DealStore native; Shopify only as backup for 10%
Confirm DealStore handles 90% of peak traffic without degradation
Move any remaining custom Shopify app data over to DealStore; prepare Shopify for cancelation
Plan migration of past Shopify orders into DealStore for full history
90/10 verified; ready to pull plug next week
Practice the plug-pull procedure against a staging environment
All especiallyyours.com checkout traffic now on DealStore native
Migrate full historical order history from Shopify into DealStore so the merchant sees all orders in one place
Cancel especiallyyours Shopify subscription (or downgrade to cheapest tier if data retention needed)
Cloudflare DNS for especiallyyours.com now 100% DealStore, no Shopify routing
Reconcile all Phase 2 orders (Shopify + DealStore) — confirm GL balanced, AR aging correct
Document especiallyyours Shopify fees eliminated; first real savings from migration
EspeciallyYours 100% on DealStore, Shopify unplugged. Pattern proven for Phase 3 scale
Weeks 9–24 · $800,000 · Extend DealStore to 77 LabelShoppers stores. Replace Microsoft Dynamics / Oracle / NetSuite enterprise ERP. DealStore becomes the full business operating system.
Catalog which modules are live on Microsoft Dynamics / Oracle / NetSuite: GL, AR, AP, Inventory, Procurement, Manufacturing/BOM, Multi-subsidiary, Intercompany, Cash Mgmt
For each module, document what DGERP has vs what Dynamics/Oracle/NetSuite has vs gap to close
Document LabelShoppers multi-entity structure (subsidiaries, consolidations, intercompany relationships)
Map current procurement flow: requisition → PO → GR → AP invoice → 3-way match → payment
Identify which LabelShoppers stores do any production (kitted products, gift sets, custom bundles) and what BOM/costing they need
Phase 3 cadence begins — daily 15-min, Friday demo to Ram
Re-baseline risks for enterprise ERP replacement scope
Build consolidated Balance Sheet, Income Statement, Cash Flow across all LabelShoppers entities
Auto-generate elimination JEs for intercompany transactions during consolidation
Multi-currency consolidation with proper FX translation (USD functional + INR/CAD reporting)
Support multiple books (tax book + GAAP book + local statutory book) per subsidiary
Onboard 77 LabelShoppers store entities as proper subsidiaries with hierarchy
Demo consolidated statements + elimination engine
Build PR → PO conversion with approval workflow; replaces Oracle PR module
Harden the 3-way match engine for 77-store scale; tolerance rules per vendor
Vendor master with W-9 on file, 1099 eligibility flags, year-end 1099 generation
Generate NACHA-format ACH files for vendor payments; replaces Oracle payment run
Track vendor prepayments (deposit → application against future invoices)
AP aging report + payment proposal engine (which invoices to pay this week)
Demo full P2P cycle on LabelShoppers data
BOM master with multi-level BOMs for kitted LabelShoppers products (gift sets, custom bundles)
Production order lifecycle: create → release → issue components → receive finished goods → close
Standard cost per item; track material + labor variance on production close
Define work centers, routings, capacity — replaces Dynamics AX manufacturing
Auto-post WIP → finished goods → COGS on production order lifecycle
Demo production order close on a kitted LabelShoppers product
Validate BOM roll-up costs match Dynamics baseline
Auto-match IC AR/AP entries across LabelShoppers subsidiaries (same amount, opposite side, same reference)
Auto-generate elimination JEs on IC match; replaces NetSuite elimination module
Configure transfer pricing rules between LabelShoppers subsidiaries; auto-apply on IC transactions
Consolidated reports that roll up all 77 stores + intercompany eliminations to single group view
Dashboard showing IC matches + unmatched IC entries across all entity pairs
Demo IC matching + elimination on LabelShoppers sample data
Validate IC elimination audit trail is complete and traceable
Inventory tracked per location (77 stores + DCs); single SKU can have 77 stock levels
Auto-generate PO when stock at any location hits reorder point; channel-specific reorder rules
Lot/serial tracking with FEFO (first-expiry-first-out) for pharma/perishable LabelShoppers products
Inventory valuation report across all 77 locations; FIFO/WAC/standard cost methods per item
Cycle count workflow — count → variance → post adjustment JE
Stock transfer orders between stores; auto-post accounting entries
Demo inventory valuation rollup across all 77 stores
Match bank statement lines to GL cash entries; auto-clear + flag exceptions
90-day cash flow forecast based on AR aging + AP payment schedule + recurring JEs
Bank account master for all LabelShoppers entities; map to GL cash accounts
Weekly payment run: select due invoices → generate ACH file → post payment JEs
Auto-import bank statements; replaces manual bank recon in Dynamics
Demo bank recon on real LabelShoppers bank data
Validate bank recon matches Dynamics baseline for sample period
Pick 5 stores by complexity (1 high-volume, 2 mid, 1 manufacturing/kitted, 1 edge case)
Migrate product catalog + customer list + vendor master + opening balances + GL history for 5 stores
Feature-by-feature validation: every module used in legacy ERP works in DealStore for the 5 pilot stores
Walk customer-facing flows on DealStore vs old Shopify + ERP — confirm no regression
Walk back-office flows (period close, AP payment run, bank recon, IC elimination) — confirm no regression
24-hour production hypercare; Ram reviews pilot performance
Update migration runbook with Phase 3 pilot learnings
Extend batch migration tool to handle ERP data (GL history, vendor master, opening balances) — not just Shopify data
Run batch migration against 15 LabelShoppers stores (total: 20 migrated)
Flip DNS in waves of 5
Monitor 20-store fleet, triage production bugs daily
Show 20-store fleet health + cumulative savings
Cancel Dynamics/Oracle/NetSuite licenses for the 15 migrated stores
Surface customer-reported issues from migrated stores
Run batch migration against 25 LabelShoppers stores (total: 45 migrated)
Flip DNS in waves of 8-8-9
Tune MeiliSearch/Supabase/Cloudflare for 45-store simultaneous traffic
Cancel Dynamics/Oracle/NetSuite licenses for 25 migrated stores
Verify inventory levels stay synced across 45 stores on DealStore
Show 45-store fleet + cumulative savings
Validate IC matching/elimination working across 45 stores
Run batch migration against the last 32 LabelShoppers stores (total: 77 migrated + 1 especiallyyours = 78)
Flip DNS in waves of 10-10-12
Smoke-test checkout across all 78 migrated stores
Cancel Dynamics/Oracle/NetSuite licenses for final 32 stores — full retirement
Validate P95 storefront <1.5s across entire 78-store fleet
Show full fleet live + full legacy ERP retirement
Move all customer support to DealStore inbox
Migrate all remaining historical data from Dynamics/Oracle/NetSuite to DealStore (5+ years of GL history)
Power off Dynamics AX servers; cancel license; archive data per regulatory retention
Power off Oracle EBS; cancel license; archive data
Cancel NetSuite subscription; export final data
Cancel any remaining Shopify subscriptions for LabelShoppers stores
Final reconciliation: DealStore balances match final Dynamics/Oracle/NetSuite balances for go-live date
Legacy decommission signed off; only DealStore running
Total annual savings: Shopify + Dynamics + Oracle + NetSuite license fees eliminated
Dashboard: all 78 stores — uptime, error rate, conversion, GMV, GL balance status
Triage and fix any production bugs found in Week 20 cutover; aim for zero P0/P1 open
24/7 on-call for first 2 weeks post-cutover; escalate to Ram if any P0
Tune autoscaling, DB pool, search cluster for fleet peak traffic
Alert on anomalies: sudden order drop, payment failure spike, GL drift
Show fleet dashboard + hypercare stats
Survey migrated LabelShoppers store operators on DealStore experience
First month-end close entirely on DealStore — no legacy systems involved
AR aging report across all 78 stores; reconcile with customer statements
AP aging report across all 78 stores; reconcile with vendor statements
IC elimination engine produces zero-balance IC at consolidation
Bank recon across all 78 stores; confirm zero unreconciled
First consolidated Balance Sheet + Income Statement + Cash Flow on DealStore only
Walk Ram through first full period close pack
Production-ready runbook covering EspeciallyYours tunnel approach + LabelShoppers scale migration
Day-to-day operations: period close, payment run, bank recon, IC elimination, monitoring
Document what DealStore now replaces: Shopify + Dynamics AX + Oracle EBS + NetSuite — feature-by-feature
Training videos for back-office users (period close, AP, AR, IC, manufacturing)
Phase 4 (Year 2): external merchants, $3-5M raise, scale to 5,000 stores. Handbook captures lessons for Phase 4 team
Document DGERP architecture: 12-layer scoping, GL 9-segment dimensions, instance_id RLS, multi-subsidiary, BIBLE V4
Walk Ram through final documentation set
KT sessions with Day-2 operations team
Document total annual savings: Shopify fees (77 stores) + Dynamics AX + Oracle EBS + NetSuite license fees
Payback = $1.08M investment / annual savings. Target: <6 months
Convert Phase 1-3 success into Phase 4 pitch: $3-5M raise to scale to 5,000 external merchants
Document the tunnel approach (mirror → 10/90 → 50/50 → 90/10 → pull plug) as a repeatable case study for external merchants
Document Dynamics/Oracle/NetSuite replacement as enterprise-grade case study
Walk-through of full production state, financials, savings, Phase 4 plan
Ram greenlights Phase 2 raise ($3-5M) for external merchant scale
What worked, what did not, lessons for Phase 4
Draft external press release: first enterprise customer live on DealStore replacing Shopify + Dynamics + Oracle + NetSuite
Final handoff — migration team disbands, operations team owns DealStore going forward