DG

DealStore Migration Budget Plan

Replacing Shopify across 77 stores · EspeciallyYours.com + LabelShoppers.com

Prepared October 5, 2026 · For: Ram Ajjarapu
Total Investment
$279,440
11-week execution sprint
Payback Period
< 2 months
From go-live
Annual Savings
$1.8M–3.3M
vs Shopify cost
Stores Migrated
77
1 + 76 retail stores

Executive Summary

DealStore is a fully functional Shopify replacement — storefront, checkout, admin, sync pipeline, and multi-store architecture are all built and running live on E2G World. This plan migrates two Shopify properties onto DealStore: EspeciallyYours.com (single store, 3-week pilot) and LabelShoppers.com (76 retail stores, $78M annual GMV, 8-week batched rollout).

The platform is built. This is a migration execution problem, not a build problem. Fund the sprint, provide Shopify access + DNS + Stripe decisions, and especiallyyours.com goes live in 3 weeks.

Budget Summary

Line ItemCost
Senior Full-Stack Engineers (2) ($5,000/wk × 11 weeks)$110,000
DevOps / Migration Specialist (1) ($4,500/wk × 8 weeks)$36,000
QA Engineer (1) ($3,500/wk × 11 weeks)$38,500
Project Manager (1) ($4,000/wk × 11 weeks)$44,000
Shopify dual-run (77 stores × ~$2K/mo × 3 months)$15,000
Migration infra (BigQuery, MeiliSearch, Cloudflare scaling × 3 mo)$6,000
Risk buffer (12%)$29,940
TOTAL PROJECT BUDGET$279,440

Phase Breakdown

Phase 1: EspeciallyYours.com PilotWeeks 1–3
$45,000
  • Store provisioning + custom domain delegation
  • Shopify full data sync (products, customers, orders, collections)
  • Stripe Connected Account + per-store checkout config
  • Email automation flows (abandoned cart, welcome, shipping, win-back)
  • Theme customization + branding
  • QA + UAT parity check (0 drift)
  • DNS cutover + go-live + monitoring
Phase 2: LabelShoppers 76-Store RolloutWeeks 4–11
$155,000
  • Store roster build (76 stores: names, addresses, tax jurisdictions)
  • Batch provisioning (10 stores/batch × 8 batches)
  • Per-store: domain + Stripe + theme + data sync + parity check + cutover
  • Product-to-store mapping + shared vs exclusive catalog decisions
  • Final hardening + monitoring + Shopify decommission
Phase 3: Post-Migration Support (3 months)Weeks 12–24
$30,000
  • Post-launch monitoring + bug fixes
  • Shopify subscription cancellation confirmed
  • Store staff training + documentation
  • Go-live stabilization + optimization

ROI: Shopify vs DealStore

Cost LineShopify (Current)DealStore (Post)
Platform subscription (77 stores × ~$2K/mo)$154,000/mo~$2,000/mo
Transaction fees on $78M GMV~$130,000/mo$0 (Stripe handles)
Annual platform cost$1.85M–3.4M/yr$15K–48K/yr
Annual savings—$1.8M–3.3M/yr
ANNUAL SAVINGS: $1.8M – $3.3MPayback in < 2 months

Ongoing Monthly Cost (Post-Migration)

Base44 platform (production tier, 77 stores)$500–2,000
Supabase (database + auth)$100–500
Cloudflare (77 domains)$200
BigQuery analytics$300–800
MeiliSearch (instant search)$200–500
Stripe Connect (transactional, per payout)0.25% + 30¢/payout
Total monthly platform cost~$1,300–4,000/mo

What Ram Needs to Provide / Approve

  1. 1
    Grant Shopify Admin access for especiallyyours.com and labelshoppers.com (staff account: Products, Orders, Customers, Settings)
  2. 2
    Provide domain DNS access — delegate DNS to our Cloudflare, or give us DNS edit access for both domains
  3. 3
    Confirm Stripe account structure — one Stripe account for all stores, or 76 separate Stripe Connected accounts for per-store P&L
  4. 4
    Provide the 76-store roster: store names, addresses, tax jurisdictions, and product-to-store mapping
  5. 5
    Approve the $280K execution budget to fund the 11-week sprint
  6. 6
    Keep Shopify running during the 3-month dual-run migration window (already paying — no extra cost)